A good link strategy is to help you to achieve good search engine ranking. Search engines value the incoming links much. The more link pointing to your site, the better your ranking will be. There are two reasons search engines like Google give credit to incoming links. First, it indicates your site is important. The more links to your site, it indicates that your site is know to more people. The more popular your site is, the more reason for the search engines to think your site is important.

The second reason is to indicate your site's content. Search engines, especially Google think the link text (anchor text) is an indicator of the web content of your site. For example, if the link text show as "link strategy " , your site has something to do with links.

The above are two principles of Google when it is first launched in 1998. The Google algorithm has changed since that time, but the principle doesn't change much, or doesn't change at all.

So what is a good link strategy? First, to get incoming links as many as you can. A common way to get it is through link exchange. You can also visit individual sites to ask a link exchange with a particular site. The first way is to get your site sounds "important". The second is to get your site "relavant". You only need to go to a good and relavent site to ask for a link exchange.

Second, to work on the anchor text (link text). You need to figure out a link text best describing your site. Furthermore, you need to alternate your text. If you get a lot of incoming links with the exact same link text, the search engine will notice that you are trying to monitor your ranking.

Why people like to exchange links with you? Please read the article be a good link partner.